Reasons Why Your Reach on Facebook has Gone Down

Your news feed always showed you most of the updates from the pages that you have liked. However, recently Facebook had aanounced that EdgeRank - the algorithm that decides what to show users in the news feed has now been changed which has resulted in less exposure of the page updates to their fans.

Many pages are now seeing a decline in the referral traffic from Facebook.

According to Facebook, this change in the EdgeRank has been done with the intention to minimise the clutter in the user’s News Feed. Facebook doesn't want its users to view posts they won't like,, so it's using liberty of deciding the reach of a page.

Overall Facebook Page reach hasn't declined; companies are still reaching as many people on average as they were before the algorithm changed. It's just that now people/Pages with the best posts are getting rewarded and the worst are getting penalized.

Said Facebook spokesperson, Will Cathart.

Cathart outlined four main factors that Facebook now determines before given Page post shows up in the news feed:

1. Interaction with the Author’s post: If you Like every post by a Page that Facebook shows you, it will show you more from that Page.
2. Other people’s reactions to a specific post: If a post shown on Facebook is ignored or complained by everyone, it’s less likely to show you that post.
3. Your interaction with posts of the same type in the past: If you always Like photos, there’s a better chance you’ll see a photo posted by a Page.
4. If that specific post has received complaints by other users who have seen it, or the Page which posted it has received lots complaints in the past, you’ll be less likely to see that post.
   

“The problem we face with the news feed is that people come to Facebook everyday, but people don’t have enough time to check out absolutely everything that’s going on.”

said Cathart to Techcrunch.

Featured Image By: Thos003