Social Media Case Study: Apollo Munich's Optima Restore Launch Campaign

Brand Name: 

Apollo Munich

Agency Name:

Tonic Buzz

Objectives:

Apollo Munich Health Insurance collaborated with Tonic Buzz to develop a campaign to:

• Promote the launch of their new health plan 'Optima RESTORE' through social media to build awareness and engage consumers. The Unbelievable aspect about the plan is that it restores your entire insurance amount without a charge if you exhaust it in the middle of a year.
• Encourage people to share their favourite Unbelievable moments, thereby connecting with the health plan's key communication oute “Unbelievable”.

Creative Solution:

Participants were required to share an ‘Unbelievable’ video or picture on the Facebook page and garner votes for their entry. Apollo Munich gave away a grand prize that included a free trip for two to the Ice Hotel in Quebec, Canada along with a lot of other prizes.

Key Lessons:

• User engagement should be promoted through engaging content and visuals that are not commonly seen on other brand pages.
• Pictorial and video updates create a better impact
• Interactive posts which end with a question and are not text-heavy generally create curiosity amongst users to engage with the Brand