India being the third most socially engaged country is emerging as the fastest growing online market. Twitter has evolved over time in India with over 16 million Indian users. In fact it’s the most preferred Social Network in India after Facebook.
From festivals, cricket, celebrity updates to quick news, Twitter is flooded with latest updates about almost everything. After the tremendous Indian response received by ICC and #wT20 this year, Twitter has done something really unique this Diwali!
Twitter Celebrates Diwali with an Exclusive Page. A special Twitter page has been devoted for Diwali which is accessible via #Diwali. It has a customized background image of beautiful Diyas, giving them a feel of the festive season. There is also an image slider of Diwali related pictures which have been increasingly tweeted by users.
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This page renders a live stream of tweets containing a hashtag or mention about about “Diwali” and "MyLights"
The stream is abuzz with tweets about Diwali by brands, celebs, influencers and other users. The best part about this page is that brands and users following this stream from anywhere can easily see the real-time updates, events about how the festival is celebrated across the country.
Brands from all over the country can monitor the #Diwali page to keep a check on the thoughts, interests and sentiments of the audience flowing freely on Twitter. Various brands have been organizing campaigns and contests themed about Diwali
Twitter's special Diwali event page affirms that the pièce de résistance about Twitter is that it allows more than one person to have a voice at the same time.
Considering the fact that Twitter users are engaging with the discussions themselves, live streaming has a promising future in India!
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