Social Media Campaign Review: Tweet and Win Contest by afaqs! Campus

Objective: 

To find out One Big prediction in the Digital Marketing space in 2013.

Execution:

'Tweet and Win' in a contest wherein tweeters have to Tweet One Big Digital Marketing trend, which they think will dominate the digital domain in India in 2013 using #DigitalTrends2013.

Winners get a chance to win afaqs! Campus merchandise and a free entry to its Digital Marketing programs. A good number of people have participated in the contest by sharing their one big prediction in the Digital Marketing space in 2013.

afaqs! campus also spoke to over 35 experts to find out their one big prediction in the Digital Marketing space in 2013. Experts include Co-founder of Social Wavelength - Sanjay Mehta, Business Head of KRDS Asia - Preetham Venkky, Head of MSN India - Sanjay Trehan, Founder and CEO of Span Digital - Kushal Sanghvi and many more..

Positives:

The afaqs! campus has interviewed experts from the field but also offered a chance to the common people to share their views on Digital Marketing Space in 2013. The twitter handle is also very active, immediately responding to everyone who tweets for the contest.

afaqs! has a done a great job of bringing all Digital Media enthusiasts together to tweet and share their opinions. It is resonating with the Digital Marketing audience.

The microsite for #DigitalTrends2013 lets the user to go through the predictions made by the expert and also allows the user to participate in the contest from then and there. You can also see tweets of the predictions made by others.

Scope of Improvement:

The contest on twitter is very interactive but the micro site for #DigitalTrends2013 and interviews with the experts are not being promoted much. More tweets about the interview with the experts can support to push the contest more ahead.

Conclusion:

As a whole, a very fine interactive campaign to know the predictions  in the Digital Marketing space in 2013.