New Changes in Google+ for Business Page owners

Google+ has undergone so many changes in the last month. Here is a peek at some of the big changes for Google+ business page owners.

1. Google Plus Communities:

Google+ users can create public or private communities that are focused on a particular topic of interest. These communities enable brands, experts to create  common interest groups of loyal fans  allows brands to talk in a less commercial to a niche audience.

2. Up to 50 page Admins:

Now you can now delegate up to 50 named managers as administrators for a page.

A new notification flow will ensure that these managers stay in the loop on all the activity that takes place on a page, giving managers the ability to stay involved in page conversations.

3. User Engagement

Google Plus will now show an aggregated count of users that have engaged with your page, either by +1’ing it or by adding it to a circle. This way, both you and your page’s visitors can get an at-a-glance summary of who is interacting with your page.

4. Lightbox Improvements:

There are of improvements to the Google+ Photos experience. Viewing a photo in Lightbox has been completely redesigned with improved navigation, enhanced comment legibility and better overall utility. This design makes the photo the hero, letting the content itself shine through.

A completely new photo-tagging experience has been introduced that lets you quickly focus on the people tagged in the photos.

 5. Volume Slider for Stream Control:

Fine-grained controls have been added that will enable users to “graphic-equalize” and fine-tune their streams.

When viewing the stream for a particular circle, you’ll now see a "volume-slider" at the top that lets you adjust how posts from that circle should be blended into the main stream.

This will enable users to tweak these settings to form your own “perfect stream.”  This will definitely help reduce the noise in the news-feed.

6. Google+ Pages are able to interact with personal profiles:

Now business pages can +1, share, comment and plus mention personal profiles that have not circled them. This is an exciting new feature giving businesses the freedom to engage and interact across the World Wide Web.

Now it is upon the users to use the freedom responsibly and not to spam Google+ users.

Interestingly, a dedicated analytics product is coming soon to Google+ business users.

It is now clear that Google has been subtly invading the Social Networking Space. Introduction of so many new features even before the beginning of the new year rises a question - Is Google Plus here to stay? Or will it be de -throned?

What do you think?