Social Media Case Study: Christmas Surprise at Foodhall

Brand Name:

Foodhall India

Agency Name:

White Rivers Digital

Objective:

To make Christmas special for their fans with a gift which was a melange of Time, Love and Surprise.

Execution:

Fans had to vote for their favourite Christmas gifts on the Facebook page. They also had to mention about their most recommended Christmas gifts!

Then they were asked to caption their most favourite gift. No one knew what the surprise was! 15 Best captions were short-listed a day before Christmas. On a Christmas day, a beautiful surprise was on its way to the final 5 winners of Foodhall Christmas surprise. It was for 2 cities - Mumbai and Bangalore.

Results:

200+ participants

Fans Talking about this - 16%

750 new likes. 11% increase in likes during the contest duration.

And Fans for lifetime!

Have a look at the video :