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To promote the winter food festival online, generate awareness about the event specials (winter delicacies) & drive offline footfalls.
1. The festival’s special delights were promoted online.
2. Offline footfalls were generated using the Foursquare offer.
3. Online queries were addressed using the Facebook menu tab.
4. A decent number of website visitors was recorded.
5. Contest specials were promoted using the Facebook contest, Facebook Menu tab, Online creatives & the Twitter contest #ILoveWintersBecause.