[Industry Update] Social Wavelength Bags Social Media Responsibilities for Ginger Hotels

Social media duties for Ginger Hotels, a TATA enterprise have now been handed over to Social Wavelength. Ginger Hotels, who are spread across 23 locations in India with 26 hotels, launched the Concept of Smart Basics in India.

Ginger Hotels are the GenNext category of hotels that provide to meet the key needs of today's travellers at affordable rates.

Alisagar Merchant, Marketing Manager with Ginger Hotels said,

“Social media will help us connect with our prospective customers, understand our current audience more closely and enable us offer better products and services. With Social Wavelength’s strength, expertise and experience in the field of social media communication and social media monitoring, we are sure they will help us listen to the customer’s mind and also connect with them effectively”

On the occasion, Social Wavelength's Vice President, Mihir Karkare commented,

“The concept of Smart Basics for a hotel is very unique and we are delighted to take this concept to the consumers. We are sure that social media will play a significant role in the audience interactions for Ginger Hotels”

About Social Wavelength:

Social Wavelength is India’s largest social media agency with presence in Mumbai, Delhi, Chennai and Bangalore. Its’ suite of services include social media monitoring, online-reputation management, online PR, social media management and building online communities. Social Wavelength is also the authorized reseller for Radian6 for the Indian market.