Four Cross Media to Invest INR 75 crores in Indian operations of TO THE NEW over 3 years

TO THE NEW, a global digital services ecosystem including Ignitee Digital Services, Tangerine and Intelligrape, has set its sights on the booming Indian digital services sector to consolidate its growth in the APAC region. Backed by Four Cross Media, known for its investments in the Indian and ASEAN region, TO THE NEW will receive an investment of INR 75 crores in its Indian operations, which will be pumped in over the next three years.

Founded in 2010, TO THE NEW has rapidly grown to emerge as one of India’s leading digital service providers, delivering a comprehensive range of digital services across marketing, media, content and technology. With the fresh corpus of investment from Four Cross Media, TO THE NEW will target revenues of INR 250 crores, over the next three years.

TO THE NEW will employ the renewed investments in further cementing its position in the Indian digital marketing industry by investing in people, technology, brand and infrastructure. It will continue to look at strategic acquisitions for growth.

“There has been a burgeoning demand for digital services in India over the last couple of years and we see this market rapidly growing. As Indian consumers spend more time online, we are seeing many more businesses working this to their advantage,” said Mr. Puneet Johar, Co-Founder, Four Cross Media. “We aim to strengthen the ‘TO THE NEW’ brand so that it becomes the partner of choice for businesses which have the strategic intent of reinventing themselves for the digital consumer,” he added.

Since its inception, Four Cross Media has invested 35 crores in building the Indian business operations of TO THE NEW from ground-up and growing the organisation organically and through various strategic acquisitions.

Mr. Atul Hegde, CEO, Ignitee Digital Services, which was acquired by TO THE NEW in 2011 and will be the lead brand of the TO THE NEW umbrella commented, “We are delighted to be a part of the TO THE NEW network. With a young and enthusiastic group of individuals and global domain experts, we are confident that we will be able provide world-class service delivery to our clients in India. We will focus on investing in developing the right skill-sets as we find innovative ways to develop and execute campaigns for our clients.”

Through its various business units, Ignitee, Intelligrape and Tangerine, TO THE NEW collectively manages the mandates for around 50 clients in India, across diverse sectors including BFSI, Automobiles, e-commerce, FMCG/Retail, Hospitality and Media & Entertainment.

TO THE NEW currently employs 300 people in India across its business units. As the industry continues to flourish, it is expected to ramp up the talent pool to 600 professionals in the next 2 years.