Pinterest Unveils Web Analytics Tool for Businesses

Pinterest, introduced a web-based analytics tool for businesses allowing site owners to track users' engagement with their sites.

Pinterest is now measurable to any verified business account. Web Analytics gives site owners insights into how people are interacting with pins that originate from their websites. The tool allows site owners to track the number of pinners, how many people have seen these pins, the ones who have have pinned content from their sites, how many people have visited their sites from Pinterest, and how many Pinterest impressions their content has generated. It will also show a selection of the most recent pins captured from their site and the content that's been re-pinned and clicked on the most within Pinterest.

Reach, referral traffic, both in cilcks and unique visitors can also be tracked by websites. 

You can track your pinning activity to see how many people are pinning from your website, seeing your pins, and clicking your content. Pick a timeframe to see how your numbers trend over time.

You can also find out which pins get the most repins, who pins them, and what else people pin alongside them. Use this info to tailor your website and Pinterest boards. Pinterest gives an example that, if you have a travel blog, you’ll be able to see whether people are pinning your ski vacation posts or beach vacation posts more.

Ecommerce sites too cn find out what works for them and what doesn't

To get started, you can follow the following steps:

1. Get early access to Pinterest’s new look.

2. Make sure you have a verified website. If you have a website listed on your profile with a check mark next to it, you’re verified. 

3. Once your website is verified, go to the top right menu and click on Analytics.

4. Start exploring! Change your date range to see how things have changed over time or download your analytics to sort through the data on your own time.

The launch of verified accounts, a new look for businesses and the introduction of new analytics tools highlights the fact that Pinterest is looking forward to generate revenues some day