Social Media Campaign Review: FoodPanda iPad Mini contest

FoodPanda, an online food delivery site, who delivers to hunger cravings of people across Delhi NCR, Mumbai, Bangalore, Hyderabad, Pune and Chandigarh, has initiated a campaign from 5th Mar to 31st Mar 2013. They are giving away an iPad mini.

Objective:

Promotional campaign to increase sales and visibility.

Execution:

Foodpanda wants to see who is the hungriest of them all. Using the code "IPAD" while placing the order online, makes you eligible for the contest. The more times you order, increases your chances for winning the iPad. There is no limit on number of entries per person.

The contest closes on 31st Mar and the winner will be announced on 1st April 2013. The contest is promoted on the facebook page and on Twitter.

Order from foodpanda and you might just win an iPad mini! :D More details here. on.fb.me/11dKRKL

— Foodpanda India (@FoodpandaIndia) March 20, 2013

Positives:

They have used Social Media to increase sales on their website. By not limiting entries per person, makes users participate multiple times to increase their chances on winning. A good number of people order food online, owing to the restaurant and cuisine options available.

Scope of Improvement:

Their Facebook page is very interactive with quality content in posts. But the contest is rarely promoted. Increasing the number posts on the contest everyday could gain more participation. The contest itself could have been made more interactive to engage fans and build conversations.

The website however has no mention of the contest. A person ordering directly from the website will be unaware of the contest. Their presence on social networks is limited to Facebook and Twitter alone.

Conclusion:

FoodPanda.in has been doing a commendable job on social media so far with over 39k likes and 1200+ followers. The contest however is very simple and less visible.