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A lot of brands use the occasion of Women's Day to their advantage by hosting contests and having offers for women. Gehna wanted to do something different...
So, an app was created on Facebook, wherein ladies had to give heartfelt answers to some women-centric questions. The app had a great response.
Most importantly, women felt special!
The hashtag #ProudtobeaWoman was created and participants had to talk about why they were proud to be born as women.