Log in to Twitter and all you see are continuous tweets from one account. This can be a little too overwhelming and annoying. Twitter users follow a number of people and brands to maintain a balance and uniformity in the kinds of tweets and their nature of content. So maybe tweeting every minute may not be a good idea.
Most brands consider engagement as the crucial part of social media strategies, which is apt and true. But there is a very thin line between being engaging and being annoying. Business end up crossing this line and lose out on potential followers.
Sergey Izbash of New Media Force has made twitter simple for business. The infographic helps you understand how often should you tweet.