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Fujifilm India launched its range of High Zoom cameras (S Series) with a series of high impact campaigns on some of the top portals like Times of India, IBN Live, Google and Rediff.
Fujifilm wanted to compliment this launch with an engaging campaign in the social media space specially on Twitter in order to create a buzz and acquire relevant target audience as new followers.
The entire campaign and its success were totally dependent on the contest theme, type of questions that resulted in an unexpected virality, engagement and reach.