Social Media Case Study: Picture Perfect Nails Contest by Chambor Geneva

Brand Name:

Chambor Geneva

Agency Name:

CogMat

Objective:

• To engage fans with an activity and get them to get more involved in the page.
• To change the perception of the brand from a page that gives only makeup/fashion/beauty tips to a page that is open to showcasing user-generated content as well.
• To give a common platform for people who love Nail Art to interact with each other as well as the brand.

Execution:

• On the brand’s Facebook page, they created a Contest Tab exclusively available to the fans of the page.
• The contest tab was designed keeping in mind the visual nature of the contest, showing simple designs aimed at unleashing one’s imagination.
• The upload was just a one click process. We also asked women to tell us why their Nail Art was uniquely them.
• All promotional posts got high interactions with women not only liking but sharing and commenting too.

Results:

• 23.22% increase in Fans
• 54.51% increase in Interactions
• 50.8% increase in Shares
• 78.57% increase in Queries
• 163.06% increase in Fans