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Mindshift Interactive conducted The Smirnoff Espressology Meet to launch a new flavour of vodka for Smirnoff.
To announce the launch of their new flavoured vodka, Smirnoff Espresso, on digital.
1. They got people who love to drink, party and basically, have a good time, together in two cities - Mumbai and Bangalore.
2. Instead of conducting a regular meetup, it was an evening of Mixology with professional Mixologists, rightfully christening it as 'The #Espressology Meet'.
3. People attending were trained to make the right cocktails, with Espresso!
It was an evening of mixing it up! The event highlights include:
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Twitter: 8,32,05,75,000
Bloggers: 2,36,400
11 Bloggers + 9 Facebookers + 14 Tweeps = 10 Million+ Outreach