Social Media Agency Feature: Capsicum Technologies Pvt. Ltd.

Who are we?

We’re a bunch of internet enthusiasts, who felt that in the digital jungle, the fruits we deliver could come in handy. It started out as uneasiness, developed into a dream and finally manifested into a company.

With experience in PR, e-commerce, the stock market and being a Marwari, in the brick-and-mortar type of business, Chirag Rathod armed with a PGDM from MICA decided to formally launch Capsicum Technologies in 2011. From getting clients, to ensuring delivery and maintaining the flow of money, Chirag leads a team of passionate creative and technical people to create products and deliver services that stand out in the market.

What's in the name?

Capsicum is a pepper, so ideally when eating it, you are supposed to feel chilly, but that’s not what you get. And since clients feel like they are biting pepper when they pay out money for a digital media service, we realized we wanted to give them a nice experience. Voila! Capsicum was born.

What we do?

We offer digital technology and social media services to our clients. Whether it is different kinds of apps for web, Facebook, mobile or browser extension, whether it is developing your website from scratch, integrating a new technology in your existing internet presence or making sure your customers have a smooth experience irrespective of the platform they are viewing your online collateral, we will provide you the technology to help you with it.

We also provide you digital marketing solutions that help you increase the reach of your brand and take it more consumers.

Why we do it?

There is no other option. Today you either go digital or die. Plus we live and breathe technology.

How we evolve?

The internet is full of information about itself. Anyone who stays on their feet keeps his eye open for information and takes a moment to think about the changes, rather than jumping to conclusion, will have the edge.

At the office, we’ve got an “Open Idea Policy”; where anybody with an idea or new information can throw it open for discussion. The nugget is evaluated from various perspectives and if we see a potential in it, it’s developed into something we can use.

Social responsibility in social media

A business without a conscious will not survive long. At the beginning and end of every day we need to ask ourselves the question, what have we achieved as humans?

That’s the philosophy we follow.

Need of the hour

One of the most important things the industry can learn is that correlation does not necessarily imply causation. Two things happening together maybe absolutely unrelated, even if they do not look so at the first glance.

Before believing any “trend” we take a step and analyze it from different angles to ensure it will stick.

They work with us

We have worked for various brands across verticals like real estate, hospitality, FMCG, media houses etc. You can see a bunch of our work at our website.

Industry as we foresee

One thing that is going to happen in the coming year is that the world is going to move from keyword search to contextual search. In about two years SEO will almost be dead!

A day without Internet

Can’t even imagine it!!

Lastly, are you hiring?

Yes we are looking for business development managers.