Social Media Case Study: #YaarTuGodHai Contest by Shine.com

Brand Name:

Shine.com

Agency Name:

Webitude

Objectives:

The objective of the campaign was to create awareness about the TVC launch and a friend can get you a job via #YaarTuGodHai contest.

Execution:

• To create awareness about the contest, tweets were posted June 10, 2013 using the hash tag #YaarTuGodHai.
• Launch contest on June 11, 2013. using the hash tag #YaarTuGodHai.
• They were asking the users various scenarios where there would say there friends YaarTuGodHai.
• They also seeded Tweets on how friends can also get you a job through Shinedotcom.
• The contest was live for 11 hours, from 11am to 10pm.

Results:

• Trending #1 in India for straight 27 hours.
• Trending 4th Worldwide
• 15000+ Tweets
• 400 Followers added in 1 day
• Estimated reach - 3 Million