It is two-day (18 hours) workshop – in which we train corporate participants on fundamentals of Digital Marketing and how they can leverage Digital Marketing effectively for their business/brand.
There would be 4 sessions - Display Advertising, Search Advertising, Social Media Marketing and Mobile Marketing along with Analytics/how Digital Marketing activities can be measured.
Session Highlights
1)Display Advertising
- Online marketing concepts
- Ad formats /Ad inventory buying process
- Leveraging Targeting /Role of Ad Networks
- Tracking effectiveness of online campaign
2)Search Engine Marketing
- Basic concepts and Importance of Search Marketing
- Paid Search Marketing process
- Using Google AdWords effectively
- Creating Search strategy
3)Social Media Marketing
4)Mobile Maketing
- The new mobile landscape
- Mobile advertising using WAP and APP
- Mobile Ad networks and their usage
- QR Codes & Augmented Reality
Analytics integrated with the sessions.
Trainers :
Date and Venue:
- Date - Aug 23-24 (Gurgaon)
- Venue- Clarens Hotel, Sector 29, Gurgaon
Registration & Contact details -
Click here to learn more and register
Anshupriya Sharma(8130706789)
campus@afaqs.com