Prashanth Challapalli Joins iContract as senior Vice President and General Manager

After ending his 4-year stint with Jack in The Box Worldwide, Prashanth Challapalli has joined iContract (part of the Contract Advertising) as their senior vice president and general manager.

As the founding employee and business head, Jack In The Box Worldwide won many awards in the last 4 years. Under his stead, JITB executed some really interesting work like Kolaveri Di and Louis Philippe's Mystery of The Stolen Wardrobe. The industry was surprised when Prashanth announced on Twitter that he was quitting Jack In The Box Worldwide.

Rana Barua, COO, Contract Advertising, says

Prashanth's line-up of award winning digital work will help in growing Contract's digital offerings to its clients across all markets.  I look forward to him partnering me and the senior management team to deliver on our dynamic and seamless integration of our creative vision to offer the best value proposition to our clients.

On his move, Prashanth shared

I strongly believe that content should be inspired by culture. Context should drive conversations and technology should give creativity wings.  I am excited with this opportunity to lead and shape the vision of iContract here on and am aware that the expectation will be enormous. I believe that when people with multi-faceted skills engage meaningfully, they create something truly unexpected and ahead of times.

Not only does Prashanth bring with him the successful work he has executed at JITB, he also has a wealth of 15 years of experience working in agencies like Ogilvy, Lowe, Rediffusion Y&R, Dentsu and Publicis

We wish Prashanth good luck for his new role.