Social Media Case Study: How BIGFLIX Engaged Movie Enthusiasts with #DhansooDialogue

Brand Name:

BIGFLIX

Agency Name:

Zapak Solutions

Introduction:

Zapak Solutions, the social media arm of Zapak Digital Entertainment, on Thursday, 18th July 2013, executed a Twitter contest for film fanatics of the country. The contest which was executed using the hashtag #DhansooDialogue, was executed for BIGFLIX, the movie-on-demand service by Reliance Entertainment Digital.

Objective:

The objective of the contest was to engage movie enthusiasts in conversations about films and dialogues that have created history in Bollywood.

Execution:

A series of Bollywood questions which were mainly a dialogue from one of the movies was asked; participants had to guess the name of the movie correctly.

Winners of the contest were rewarded have been rewarded with goodies.

Results:

The contest reached out to more than 66 thousand Twitterati and generated nearly 3 lakh impressions

During the campaign, more than 3000 interactions were recorded using the hashtag #DhansooDialogue. The total mentions received were 1202 and the total retweets were 740.

#DhansooDialogue trended at No. 1 Nationally. Post the contest, the official Twitter page of BIGFLIX added 156 new followers.