Social Media Case Study: Guns N’ Roses (GNR) India Tour using SocialAppsHQ

Brand Name:

Guns N' Roses (GNR)

Agency Name:

Mooz Entertainment

Introduction:

Guns N’ Roses (GNR) India Tour was organized by Mooz Entertainment in December 2012. GNR performed at Bengaluru, Mumbai and Gurgaon during this trip.

Objective:

Mooz Entertainment’s main challenge was to drive awareness as well as ticket sales of their upcoming event in December 2012. It is a typical problem for anyone familiar with event organization and marketing.

Execution:

Win Free Tickets to Guns N’ Roses (GNR) Live Concert

Mooz Entertainment launched a campaign that gave free passes to lucky winners using SocialAppsHQ’s Sweepstake App. To participate, fans were asked to simply enter basic details like name, email and phone number. Organizers also provided an incentive to encourage users to share event details with their friends using Sweepstake App’s in-built mechanism.

Results:

Given social media savvy young Indian demographics and popularity of GNR, Sweepstake App worked really well in amplifying the overall impact. During a short period, Mooz Entertainment’s Facebook page for GNR trip got over 44,000 fans as well as 500+ entries. The page gained immense popularity and had one of the highest engagement rate during the campaign.