DMAi Announces CxO Roundtable Series

Direct Marketing Association (DMAi) today announced their forthcoming CxO Roundtable series. The sessions of these series will be focused on the front runners in marketing with an objective to immerse audiences in a stimulating round table discussion with peers. The CxO round tables are targeted on the Next Generation CMO’s and Marketers’.

The first series is scheduled for September 19th, 2013 at The Leela, Gurgaon. The inaugural session will address to on social media analytics. The first session will be immersive on how analysing social media interactions can spell business success for brands and will have some of the foremost names from airlines, banks, consumer goods, FMCG, Automotive and Electronics participating in the intense discussion.

Speaking on this announcement, Vatsal Asher, CEO of DMAi said,

“DMAi, a ‘not for profit organization’ which  has been curating several forward thinking platforms for marketing professionals. These meaningfully curated CxO Round Tables will have derived insights that will be made available to the larger community. What separates the DMAi round tables is the guarantee of a follow through action on the ideas discussed by the eminent panelists. We are thankful to SAP to support the DMAi initiatives by hosting the inaugural RT”.

Rajesh Kumar, Head of Marketing - SAP Indian Sub-continent, said,

“We are delighted to partner with DMAi for the inaugural CxO Roundtable on the topic of Social Media Analytics. The session will help amplify the possibilities from intuitive Social Media Analytics that extracts public perceptions from terabytes of social media buzz in real time and presents them in dashboards for business decisions."