8 Essential Facebook Tips for Business [Report]

The social media management tool Sendible has generated a report detailing 8 essential Facebook tips for business. This report has highlighted the purchasing power of users found on the social networking platform.

Introduction:

Facebook is the largest social networking site on the web, with the most users, period. This fact gives marketers a full advantage to reap maximum profits and gain maximum brand exposure.

The report is created in very simplified manner, so here are the 8 essential Facebook tips for business:

1)  Never ignore your audience:

• In order to increase engagement of the audience for a brand, it is necessary to reply to every single comment on your Facebook page.
• As per a report by Socialbaker.com, only around 30% of all brands on Facebook respond to their comments.
• It should be kept in mind that every single interaction is an opportunity to grow your business and your revenue.
• Do not be a part of that 30% statistic. Respond to every comment. Every time.

2) Give them value:

• There's a rule to keep the Facebook page interesting, which holds true most of the time. This called the 80/20 value rule.
• This rule states that self-promotion should never exceed 20% of your social posts.
• That includes sales, discounts, and even general information about your company.
• The other 80% is the tricky part, but with appropriate planning it becomes easy to handle.
• Create original posts as well, but keep in mind that they should be compelling, related to your business somehow, and non-promotional.

3) Link to yourself:

• A brand's online presence should not be restricted to only Facebook. Different social networking sites have different audiences.
• Google+ is primarily men in their twenties and thirties who are tech-oriented; Pinterest is mostly comprised of women in their thirties; Twitter, Facebook, MySpace and others have their own set of demographics as well.
• A common misconception is that the social media age has marked the death of the website and blog.
• A brand should definitely have a blog and a website in addition to your social media presence, as well as using tools like email newsletters.
• Every single one of these outlets should have clearly marked links to every other one. Make sure people can find you where they are most comfortable. It also helps your search engine ranking.

4) Every tool has a purpose:

• Facebook has a large set of tools that helps businesses manage their pages and attract fans.
• A short list of these tools include Sendible, Insights, Promoted posts, Vanity URLs, Events and Featured posts.
• A proper tool will help on the back end of things, to create the best experience possible for your fans.
• As a business, it is crucial to follow rules. The privacy policies, terms of use, and any other legalese have to be thoroughly followed, even though an average user pays no attention to them. Violating these rules could land your business in difficult situations.

5) Optimize for mobile:

• The growing mobile space is eating away at desktop and laptop use, the third screen of the mobile phone is very quickly replacing the second screen of computers.
• Making sure that your page is easy to read and navigate from a mobile device like a smartphone or tablet, because they are no longer a secondary consideration for your online strategy.
• The viewership of social sites, and the web in general, is quickly moving to mobile for a majority of people.

6) Use Check-ins:

• Check-ins all started with the rise of the Foursquare app, and have increasingly been adopted by other social networking platforms.
• Facebook check-ins are immensely popular, and they are being used more with every passing month.
• Whenever possible encourage your fans and customers to check in at your business .

7) Measure your ROI:

• Measuring your ROI is a business necessity in any venture, unless you just want to waste time and money.
• Good social media management software gives you an edge over those companies who either don't use one or who limit themselves in the name of saving time and money.
• A social media management software helps to track the engagement of the user and the brand.
• It is important to understand two features for a better social media presence. The optimal time to schedule Facebook posts based on reader engagement, and which posts readers are actually paying attention to and sharing.

8) Turn fans into money:

• A "Like" is not necessarily a sale, but it can be, if managed correctly. A relevant post that brings you good engagement fetches social customers.
• According to Bluewolf, the use of social media as a customer service channel by companies will increase by 53% in 2013 alone. That is a direct reflection of the demand for such interaction by social customers.
• Using the 80/20 rule is important because it is what draws your audience in and captures their attention.

Brands can take advantage in various ways with what Facebook has to offer.