Social Media Case Study: How Mad Over Donuts Increased Footfalls on its 5th Anniversary

Agency Name:

Gozoop

Brand Name:

Mad Over Donuts

Introduction:

Mad Over Donuts completed five delightful years in India and to commemorate this occasion, they decided to indulge in a memorable celebration. Exclusive offers were announced on 24th March, with the anniversary week beginning from 20th to 26th March. Patrons would be expected to remember these novel festivities.

Objective:

To increase offline footfalls, along with online engagement and create awareness about Mad Over Donuts’ 5th anniversary celebration.

Execution:

•  An interactive application was created to engage with donut lovers online and ask them to share their 'Hi5 Moments'.
• The application was designed keeping all promotional objectives in place.
• Offers, prizes and the contest were promoted with the help of this application.
• Over 400 #Hi5Moments were created.

Results:

• Online awareness was created about this entire celebration. There was a noted increase in sales observed in Mumbai, Delhi and Bangalore.
• On Twitter, their #Hi5Moments trended in Mumbai and Bangalore.
• They received over 1900 tweets, which were delivered to 2.78 million Twitter timelines.
• They recorded 451 unique participants.
• Over 221,435 impressions were noted.