Social Media Campaign Review: Krrish 3 Targets Facebook Users via Stickers for Chat

As part of its digital marketing campaign, India’s very own homegrown superhero Krrish is getting his very own collection of Facebook Stickers, a special set of emoticons which will make chatting with friends on Facebook even more fun.

Objectives

This digital media initiative aims to get Krrish 3 integrated into the daily conversations of people on Facebook chat via stickers.

Execution

The Krrish 3 stickers include common expressions and emoticons for the daily activities people use every day like 'happy', 'sad', 'drinking coffee', 'working late' or 'partying with friends.' The stickers created are based on the movie's 3 central characters- Krrish played by Hrithik Roshan, Kaya played by Kangana Ranaut, and Kaal played by Vivek Oberoi.

The emoticons also include special phrases like ‘I Love You’, ‘Call Me’ and a very special ‘Krrish- The Protector’. These sticker packs are available for free in all regions, on the Messenger and Facebook apps for both the web and mobile.

To send a sticker:

1. Open a message or chat with the person you want to send the sticker to.
2. Click on the smiley face in the chat window.
3. Click on the sticker you want to send automatically to your friend.
4. Click on the basket to find the stickers for Krrish 3 and download them.

Positives

A special set of emoticons is perhaps just what popular superhero Krrish needs.  A simple but effective way to make conversations engaging and interesting, linking them with popular characters from the movie series is a good move; one that will attract the target audience and more of the upcoming film and build up the excitement prior to the launch.

The sticker packs are available for free in all regions, on the Messenger and Facebook apps for both web and mobile, which is another huge plus.

Facebook has a very good user base in India and a lot of people communicate via Facebook Chat, so it is good to see films tie up with social platforms to promote themselves.

Scope for Improvement

The endeavour is interesting and likeable; I really don’t see anything I would want to add to it.

Conclusion

While Facebook messages help millions of people connect and share messages privately, these stickers are a fun, lighthearted way to express oneself. The characters from Krrish 3 are fun, and meant for all ages because of which, partnering with Facebook is a good match.