Social Media Campaign Review: Meet Simply Potatoes, A Living Online Vegetable that Engages its Community in a Quirky Way!

Mumbai based WTF Hospitality’s first brand 'Simply Potatoes' has taken the social media route to promote the health benefits of potatoes through a range of witty and interactive messages on Twitter.

Objectives

To promote the Simply Potatoes food outlets and engage the potential food lovers.

Execution

They began recently, has garnered about 50 followers with less than 200 tweets, and has a slow but clever strategy. The protagonist of Simply Potatoes’ Twitter handle is a living online vegetable which takes on different characters and showcases them with hashtags such as '#RomaticPotatoes’, ‘#LazyPotatoes’ etc.

Through a mix of witty messages and funny pictures, the brand promotes its outlets, offers its discounts and answers questions, both simple and difficult, to keep its followers engaged. The brand also makes sure to remind its health conscious foodie loyalists, that potatoes are not always fried, they can be baked too!

The handle smartly tracks those who visit shopping malls and spas near the Simply Potatoes outlet and suggests them to avail its special discounts. Those who do not turn up or fail to try are sent a picture of delicious looking baked potatoes. The product has a funny and quirky tone and it is helping the brand drive its sales through direct discussions and track conversations.

The product uploads some amazingly designed pictures of potatoes which are portrayed as being angry, thoughtful and ecstatic, depending upon the situation they are in. This breaks the monotony of food and health messages.

Positives

While the objective of Simply Potatoes is primarily focused at health, they tend to integrate its offline creative messaging strategy with social media to attract the young and active online users and foodies and it will certainly help them drive offline sales.

The handle is colourful and appears fresh. It recently tried to engage with influential Tweeple such as Gul Panag through funny, interactive pictures. So if you like humour, Simply Potatoes' posts are all designed to make you break out in an involuntary chuckle. Sharing experiences and personalised conversations adds a personal touch..

Scope of Improvement

They have a small community that is slowly growing and I could not think of any area where they need improvement.

Conclusion

The brand communication is consistent with their brand image. But, the communication strategy appears to be slightly different from its strategies on Facebook and its website simplypotato.in. While the website is highly informative and health-oriented, its Facebook page is colourful and depicts a pictorial presentation of the brand’s vibrancy. The brand's Twitter handle can be said to be a smart mix of all of the above mentioned strategies.