Social Media Case Study: How Zee Khana Khazana Engaged their Audience in a Fun Activity during Janmashtami

Brand Name:

Zee Khana Khazana

Agency Name:

SocioSquare

Objective:

• To drive on the occasion of ‘Janmashtami’ and engage the audience in a fun activity.
• Create a connect between the celebration and the core offering of the brand ‘Food Recipes’.

Execution:

• The activity was broken into 3 parts – 1st post that went up on the page requested fans to build a pyramid of 300 LIKES to fetch the recipe hidden inside the Matki. The post received 150+ LIKES in just 45 minutes.
• And then the 2nd post went up on the page showing the ‘LIKES’ pyramid as half done and encouraging the fans to keep on pressing LIKE. It also reminded the fans that only 150 LIKES is required in order to reach the Matki.
• At 6:30 pm, finally the ‘Janmashtami’ special recipe of ‘Golden Fried Flour Rings’ was revealed.

Results:

At the start of the activity – fans were asked for only 300 LIKES but the post received an awesome response and fetched a total of 795 LIKES.

The engagement received on the posts was entirely organic in nature and no paid promotions were done during this activity.