Most Talked About Topics, Top Check-ins and Popular Life Events in 2013: Revealed by Facebook

Facebook is a storehouse of social activities people indulge in their day to day lives. Be it announcing their travel or relationships through the ‘Adding a Life Event’ feature or their check-ins to restaurants and famous locations.

Discussions revolving around political parties, sports or posting updates on personal weddings is at the top of the charts this year. Facebook has tracked down all the important conversations that were stirred by Indian users on the platform during the year.

Since most users discuss trending topics and latest news, the emergence of a unique snapshot of the country is inevitable.

Adding a Relationship is the Top Life Event in 2013

Facebook has served as an outlet for revealing to the world secret relationships, interests or the latest being retirements. The top position in this category was secured by Adding a relationship (engaged or married). Ofcourse. We love showing off our wedding pics and stories. Unless it’s on Facebook, the relationship is definitely incomplete.

Followed by travelled and moved, these 2 top life events were added by most users on their timelines. Travelling is becoming one of the most popular hobbies and with the growth of DINK generation, boasting about it on Facebook is charming! Other popular life events were Met someone (Woot!), Had a baby (Awww!), ended a relationship (Double Awww!) and Bought a car (Burn friend’s timeline with envy).

These frequent life events will only continue to grow. Maybe you can predict some for next year below.

Sukhdev Dhaba, the Most Checked-in on Facebook

This one is fun right. We all love to check-in. It is the single best way to let everyone know where we are. Even better if it’s a posh location. Oh and much better if we add a sizzling photo to it! But you will be surprised to know that some of the most popular check-ins are not popular places at all.

On the top position was Sukhdev Dhaba, Murthal (I wonder why) followed by Golden Temple, Jalandhar. This is an interesting analysis since we would have expected hotels or popular restaurants instead. So people have moved from checking into only restaurants I believe. The third place goes to a religious Bangla Sahib Gurudwara in New Delhi. Must say, Facebook never fails to surprise me.

Other popular locations were Connaught Place, New Delhi, Prasads IMAX, Hyderabad, India Gate, Delhi, Marine Drive Mumbai, Taj Mahal, Agra, Starbucks Coffee, Delhi and PVR, Jalandhar. So check-ins at Delhi and Jalandhar are quite a riot.

Narendra Modi is the Most Talked About Topic

No prizes for guessing, this is obviously about the trending topics. The presence of politicians on Facebook can be a trend attributed to the year 2013. Hence, Narendra Modi bags the 1st place within the most talked about topics. Owing to his massive presence, elections, predictions of his position as a Prime Minister make it obvious that he deserves the position. Next again is not surprising at all. Sachin Tendulkar and his retirement has almost exploded Facebook with conversations and debates in the latter half of the year.

iPhone 5s, Raghuram Rajan and Mangalyaan follow in the list. Again, since these topics have made a debut in 2013, they deserve their positions.

Note: Facebook measured how many Facebook posts in 2013 mentioned a specific topic and then ranked those topics based on the overall number of mentions to create each list. Mentions include both the term itself and related hash-tags. For example, both “Here at #Sachin’s last match” and “Proud to be at the Sachin’s match” would be calculated as part of the buzz related to a single event.

Facebook’s personalization

Not only has Facebook revealed these lists but has also made available a Year In Review feature for individual users. This feature allows them to view what they have talked about most in 2013. I am personally very happy with this feature since it complies the most important activities of your life and puts them down as a journal. If you are active on Facebook, you will know what I am talking about.

Facebook pulls out 20 most important posts from your timeline from each month of 2013 along with friends you made in the year and some pics and lays them out in this microsite, wishing Happy New Year at the very end. You can visit your own personalized microsite here.