Social Media Platform Feature: Talenthouse India - The Largest Platform for Creative Collaborations

Who are we?

Talenthouse India, based in Mumbai, is the largest platform for creative collaborations, and is a joint venture between Talenthouse US and Reliance Big Entertainment Pvt Ltd.

Talenthouse provides emerging talents, artists, and creative individuals with opportunities to work with leading artists and brands. Talenthouse enables engaging content generation on the digital space for brands to connect with their target audience.

Talenthouse India has been associated with media conglomerates like Hindustan Times, Aaj Tak, Zee Entertainment, PVR, Anurag Kashyap Films, BIG FM, BIG CBS etc., major brands like Pepsi, Samsung, Volkswagen, Airtel, Vodafone, Micromax, Tata Nano, Jameson, Kurkure, Tropicana, Johnson & Johnson, Nerolac, Asian Paints, etc., Indian artists like Vidhu Vinod Chopra, Vipul Shah, Anita Dongre, Rocky S, Shaan, and global artists like Metallica, U2, Paul McCartney, Avicii, David Guetta, Green Day, Lady Gaga, Pink, Rod Stewart, Kylie Minogue, etc.

Whom do we cater to?

Talenthouse connects with artists across the genres of film, fashion, music, photography, art & design on collaborative projects and embraces artists at every level. At Talenthouse, we have consistently maintained that we are a platform for budding talent and that we provide a free platform for artist to come and explore.

At the same time, we also enable brands and celebrity artists to connect to and mentor budding artists as a way to engage with their consumers directly.

Whether you are an artist, looking for an opportunity to showcase your potential, or you are a brand, looking for media content to grow your fan base on social media, we invite you to come, collaborate with us and grow your influence.

What do we offer to our consumers?

Talenthouse provides life changing and career defining opportunities to budding artists across creative genres. For eg. Jasmine Saxena and Nisa Schette, who were two young upcoming vocalists from Delhi, received a life changing opportunity to watch American Idol live in Los Angeles, while budding filmmakers like Prabhakar Pant, Ganesh Sabale and Ritesh Varma received career defining opportunities to work with Anurag Kashyap Films (AKFPL).

What motivated us to start up?

Talenthouse was founded by Amos Pizzey, vocalist of Boy George’s band Culture Club. The thought behind setting up Talenthouse was to empower artists by providing them with a platform. Talenthouse was thus created by an artist for artists.

What's in a name?

Talenthouse was coined to indicate a platform that would be synonymous to a place where artists could share their work with a like minded audience and gain popularity.

The Talenthouse logo has a very interesting story. Talenthouse understands and recognizes the challenges that artists face when trying to reach their audiences and achieve recognition for their talents.

For this reason, Talenthouse chose a logo taken from the West African “Adinkra” series of symbols, which depicts a snake climbing a raffia tree. The raffia tree has many thorns and is very challenging to climb. Simply translated, this symbol means “to perform the impossible."

How do we see Social Media?

Talenthouse today is a leading creative collaborative platform in South East Asia and we have been able to do so only with the integration of social media. We look to be pioneers in the next leg of social media and the changes it would bring about. The uniqueness of Talenthouse is that it engages socially with different sections of the audience.

This has led to the era of crowdsourcing which emerged out of the sheer need to bring about innovation in this space. Crowdsourcing enables brands to involve and engage their consumers, thereby staying at the top of the mind with a high recognition value and recall.

Currently we are....

In a short span of time, we have been able to host over 60 projects on Talenthouse India.

We are planning on creating big ticket ideas like the first Crowdsourced National Anthem Film – My Nation my Anthem, which was played across PVR cinemas, wherein it provides brands an opportunity to associate with concepts that are the first of its kind and break away from traditional properties available.

Our biggest challenge was..

3 years ago, when we launched Crowdsourcing, it was an alien concept. Our first project was to crowdsource rock bands to ‘Open for Metallica @ F1 Rocks India’ concert. We were approached 10 days before the concert and since, this was our first project it felt like we were venturing into the unknown. Our team worked really hard and we had 200 bands that participated, out of which Guillotine won and were given the chance to open at the concert. While this was a challenging start, it also boosted our confidence in our platform and the team.

We want to dominate the world by..

We aim to shape Talenthouse into the largest creator of creative content and community of artists in the world.

At Talenthouse, our objective will always be to work with the biggest brands and celebrity artists who would mentor and provide life changing opportunities to our creative community. We want to be recognized as the platform to go to if brands need to connect with their audience and be the one who would change the lives of many artists.

We’re making moolah by...

Creating innovative crowdsourcing campaigns to help brands to talk to their target audience in their own language.

The Industry as we foresee

Social Media today has moved beyond liking, sharing content and hosting competitions. Brands today want to communicate with their audience at a personal level and leave a mark. This will only happen through innovation. Hence, crowdsourcing and social media go hand in hand giving brands an opportunity to create innovation on social media.

Crowdsourcing is still a new concept, but brands are willing to explore what it can offer. This will result in creative crowdsourcing gaining momentum.

Lastly, Are you hiring?

We are always on a lookout for young individuals who can represent us among their peers. Anyone who is creatively inclined and is passionate about their career can write to us at shilpa@talenthouse.co.in.