Social Media Case Study : How Wooplr Takes the Secret Santa Tradition Online

Brand Name :

Wooplr Technologies Pvt. Ltd.

Objectives :

• The Secret Santa tradition being quite common at offices, was brought online by Wooplr.
•  It enabled people to send a gift to someone miles away (not limited to colleagues & family) with just the click of the mouse.
•  And in the process, receive a gift from someone either known or unknown (Facebook social graph data was used to draw names where possible & replaced with the traditional chit system).

Execution :

• Campaign kicked off on 20th December, 2013
• Venue- Green Haat flea market (at EGL Business Park, Bangalore)
• Stall cum photo booth to capture the techie crowd
• Large audience with credit card, disposable income and access to the internet
• Registrations & gifts chosen on the spot
• Social media, email, blog & direct marketing channels

Results :

After a participant sent a gift, an email was sent asking him/her to share the link on his/her social media profile(s) to increase the chances of receiving a gift from friends and family.

The recipient was also immediately intimated and asked to return the favour .Tweets were sent to people who mentioned #gifts, #SecretSanta and other related keywords with the Secret Santa link.

• Number of Gift Shipped - 215 ( 3 days )
• Rise in Traffic - 67%
• Online Impression - ~ 88,000 (5 days )