[Industry Update] FoxyMoron Launches Its New Public Relations Vertical

One of India’s leading independent digital marketing, ideas and media solutions agencies, FoxyMoron has extended its service offerings by launching its own Public Relations vertical. With an objective to provide integrated Media & Marketing solutions for brands, FoxyMoron will also offer Public Relations along with other service offerings, including social media marketing, web design and development, search engine optimization, media buying and planning and audio visual content creation to name a few.

With an ever evolving industry scenario, there is a growing need for reaching out to the new age consumer that is on-the-go. There is a constant need for engagement for greater brand recall that requires a mix of integrated marketing strategies. Identifying this growing need for a holistic approach, the new PR vertical will provide a 360 degree integrated service that includes both online and offline PR. The vertical has been in the set up phase over the last few months and is now fully functional.

The division is currently catering to clients like Stratum Consulting – A Business HR advisory firm and a national level entrepreneurship challenge called ‘Power to Empower 2013’ by the National Skills Development Corporation and India @75 and managed by innovation acceleration network – Ennovent to name a few.

 Suveer Bajaj, Co-founder, FoxyMoron, also the Account Director of the Public Relations division said,

Over the last 6 years, FoxyMoron has conceptualized some unique and award-winning communication strategies. It was only a matter of time that we integrated all our service offerings to provide brands with an additional opportunity to communicate through the same platform using different mediums.

With traditional media and the new age digital medium often crossing paths, it is increasingly becoming difficult to ignore the importance of either medium. They cannot co-exist together without walking hand in hand. The team we’ve put together to set the ball-rolling for the new vertical brings a decade’s experience across sectors - corporate, finance, fashion and lifestyle.’

When exploring options for PR support for a recent client contract we came across FoxyMoron and their newly launched PR Services. The company's reputation as an agency that thinks outside the box is evident even in this newly launched vertical and their team impressed us with their flexibility in creating a campaign that matched our client's requirements. During execution, FoxyMoron's PR team impressed us with their perseverance and ability to deliver tangible results for clients

 

said, Perzen Patel, Manage Marketing and Communications, Ennovent.

Talking about the importance of integrating PR with social media, Madhur Ramani, Founder & Managing Partner, Stratum Consulting said,

PR when integrated with digital media can help brands reach out to their consumers better. As one of the leaders in the industry, they understand the significance and power of the digital and social space. We are happy to have FoxyMoron on board as our Public Relations partners and look forward to a rewarding association.