Social Media Agency Feature: Frog Walks Out - A Digital Agency

Who are we?

Founded in late 2011, Frog Walks Out is a digital agency founded by Kapil Dhawan and Arnab Chatterjee.

Kapil Dhawan (Founder & CEO) 

Kapil began his career at Mudra in 1996, training under the legendary duo Freddy and Naves. His creative journey includes tenures at Capital, TBWA, Mudra, Everest, and VGC. It was now that he decided along with his long-time partner, Arnab Chatterjee, to turn double entrepreneur. After launching one of India’s first web-based, citizen empowerment portals, they started Tree.

Some brands he’s worked on include Nestle, JK Tyres, LG, Spice Telecom, Electrolux, Kelvinator, Allwyn, Sony Playstation, Hob, Ansals, Cartoon Network, Aaj Tak, Headlines Today, McDonald’s, Darbur, Unitech, GPI, Hitachi, Samsung, Yatra.com, Kohinoor Foods, and Indian Express.

Recognition has come his way with multiple campaigns in Luerzer’s Archive, awards at New York Festivals, AAA of I, Abbys, One Show and Clio. He has also been ranked the number one Indian writer by Luerzer’s Archive, 2004.

Arnab Chatterjee (Founder & CEO)

Arnab started his career in 1995 at one of the most creative agencies of the time-Trikaya Grey. It was at TBWA where he partnered with Kapil Dhawan and they together headed creative divisions in agencies like Mudra, Everest, and VGC, before they started Tree.

Arnab has worked extensively on Smithkline Beecham, Bausch & Lomb, Mauritius Tourism, Electrolus, Sony Play Station, Hob, Adidas, Cartoon Network, KS Oil, Headlines Today, Aaj Tak, McDonald’s, Jagdish Stores, Dabur, Unitech, Ansals, GPI, Hitachi, Samsung, Yatra.com, Indian Express, and Kohinoor Foods.

Listed among the top creatives in Asia for 3 years in a row, Arnab’s list of awards and accolades also include New York Festivals, One Show, Cio, and multiple campaign entries in Luerzer’s Archives. He has also been ranked the number one art director from India by Luerzer’s Archive in 2004.

What's in the name?

With a sister company called Tree, which deals in traditional advertising, we wanted a name which described us best – a bunch of creative people walking out of the well of traditional advertising to explore new opportunities in the digital world.

What we do?

FWO specialized  in community management, building e-commerce platforms, SEO, UI/UX development, web development, and mobile applications.

Why we do it?

The new age medium of advertising and branding is here, so why should we be anywhere else?

The digital evolution of advertising provides a new and promising creative platform for agencies and our clients. In keeping with the times, we need to walk hand in glove with this new era or else, get left behind.

How we evolve?

By running a “boot camp”, our frogs are constantly on the alert and are quick to find the latest trends that we adapt to our brands and create new waves. This is our mantra to stay ahead of the game while preparing for the future of our brands.

Social responsibility in social media

When it comes to the Social Media platform, transparency is king. With maximum visibility and exposure, we need to be brand guardians to ensure the brand image of our clients is always seen in a positive light.

Need of the hour

A dynamic space with lack of a clear definition of rules proves to be a challenge to grow in, and yet, it simultaneously provides us with the opportunity to showcase our creativity with no restrictions.

We learned the hard way

Everything we do in this space is so new that even we don’t know what we’re getting into half the time. So what do we do when we fall? We pick up the pieces and reassemble them differently till we get it right.

Did we just share that?

Dressing up as the brand’s mascot to cover for a client’s event agency failure. The FWO team had tonnes of fun entertaining the group without knowing who was behind the mask.

They work with us

From food to retail to books to banks, we've got a potpourri of clients that help define who we are. To name a few, Krispy Kreme India, Nasscom, VR Surat, etc.

Industry as we foresee

A nascent industry in India, it is one that is showing great promise for the future. As the social media evolution gains momentum, so will the industry.

A day without Internet

For us, it's a working holiday.

Lastly, are you hiring?

We are always looking for talented creative people with creative juices which can be mixed with technology and great ideas!