New Update
Brand Name
Stanley Kane
Agency Name
Objectives
- To engage with the followers on Twitter and increase brand visibility
- To generate interaction and excitement about Stanley Kane’s range of latest British fashion products
- To promote the ongoing offer of flat 45% off and divert the traffic to the website
Challenges
-
Reach out to fashion lovers & followers in an attracting way
-
To get maximum participation from the followers and also increase the base of new followers
-
To get maximum exposure to the brand Stanley Kane
Execution
- A series of 10 simple questions were asked related to the brand and fashion in general
- The users had to reply with their preferred choice of option
- Fans were asked to answer the questions with the hashtgas #StanleyKaneIndia and #Rebelinme
- Questions related to Stanley Kane products were posted every 20 minutes
- Encouraging and interactive tweets were posted in the interval gap between two questions
Results
- Awareness amongst the new followers about the brand and its products
- Positive interaction from recent and existing followers
- Enthusiasm amongst the users about the new store launch which also translated in building the user base with retweets
- The number of followers increased from 85 to 257 within a span of 4 hours
Posted