The much awaited IPL season is back with a bang and this time with a whole new level of entertainment with it! Bringing the live action, from Pepsi IPL 2014, to cricket lovers, Pepsi has offered their Brand Ambassador Ranbir Kapoor a nifty new career opportunity as @ThatPepsiIntern.
Starting this new job with Pepsi, Ranbir Kapoor was at the Pepsi IPL 2014 Player Auctions in Bangalore today. From getting the scoop at the player auctions to hanging with team owners, Ranbir Kapoor looks set for a new milestone in his career. What's more, this new job puts Ranbir on the Twitter bandwagon for the first time as @ThatPepsiIntern.
Chillin' with @RCBTweets @TheVijayMallya at the #PepsiIPLAuction #ThatPepsiIntern pic.twitter.com/fckoQBNBA8
— That Pepsi Intern (@ThatPepsiIntern) February 12, 2014
Who? Me? #thatPepsiIntern with the beautiful @iam_juhi and the @KKRiders :) #PepsiIPLAuction pic.twitter.com/wKMrr1F2XN
— That Pepsi Intern (@ThatPepsiIntern) February 12, 2014
Ranbir also Tweets from the @ThatPepsiIntern handle saying that his job is the most exclusive and awesome job at the Pepsi IPL! With access to events and activities, he will not only attend the matches but also get an exclusive first-hand experience of the glamour and excitement of the Pepsi IPL, bringing it to the fans in real-time!
. @CricketNDTV He is priceless our Yuvi - but hey, even I hit a jackpot with this internship, this is so cool ! pic.twitter.com/N9k1MORwKa
— That Pepsi Intern (@ThatPepsiIntern) February 12, 2014
@CricketNDTV Everyone has made some really smart decisions & buys really. Pura silicon valley wala scene hai yahan with softwares and stuff.
— That Pepsi Intern (@ThatPepsiIntern) February 12, 2014
The Pepsi intern had been Live-Tweeting Highlights from the IPL Auctions in an entirely different manner! It’s truly commendable how the brand has gone ahead and created an entire new Social Media property for engaging their audience with real-time updates and behind-the-scenes!
@ThatPepsiIntern twitter handle will generate exclusive content from the Pepsi IPL 2014 and will be the link between the fans and celebrities, thereby bringing the Pepsi IPL experience alive. Through the Pepsi Intern, cricket lovers can directly interact with or send their message across to celebrities. They can ask @ThatPepsiInternto complete unique tasks for them in the stadium and even win tickets to the matches through contests.
#TwitterMirror Look who is here to answer all your questions at 11am! Tweet with #AskThatPepsiInternpic.twitter.com/fPd5qyWXIU
— That Pepsi Intern (@ThatPepsiIntern) February 12, 2014
As you can see, the brand has been cross promoting updates about their new intern on their Facebook page!
By this means, Pepsi is has been cleverly using their brand ambassador in their social media efforts so that their audience can engage and converse with something more than just a brand. Moreover, Ranbir’s presence adds a sense of credibility and a strong fan following and above all a human touch.
What do you think about the Pepsi Intern? Do share your opinion in the comments below.