Twangout: Using Influencer Marketing to Support your Online Initiatives with Dimsy Mirchandani, Marketing Manager, Revlon

“Influencer Marketing” is the buzzword today. Every brand wants to reach out to a huge audience through their network of influencers. Some smart brands utilize their loyalists or evangelists as influencers, while others look at associating themselves with influencers in their business vertical.

Unfortunately influencer marketing is also the most abused formed of marketing at this point of time in the digital space. Influencers are paid to tweet/update/share, influencers are defined as influencers only because of the following, and the measurement metrics are flawed too.

To help you see through all this and yet use this form of marketing to support your online initiatives in the best possible way, Social Samosa invites you to join our ‘Twangout’ on 5th of March, between 3PM – 4PM and ask away all the questions that you have.

Our Panelist

Dimsy Mirchandani – Marketing Manager at Revlon

A Marketer who loves to be at the confluence of Consumer, Communication and Technology! Dimsy’s core strength lies in Integrated Marketing Communication, across consumer touch points. With more than 7 years of experience in handling multiple portfolios, she is currently working as a Marketing Manager for a Revlon, India and leads the digital initiatives there.

What is a Twangout?

A Twangout integrates the dialogue of Twitter with the live video stream from Google Hangout. While your questions will be on Twitter, the answers will be through a live video – both integrated on one platform.

How do I Participate?

All you need to do is to tweet your query using the hashtag #SamosaChats and Dimsy will answer them via a live video link here

Join our Social Samosa LiveStream to track all the tweets regarding the Twitter Chat and watch Dimsy Mirchandani answer the questions.

Oh… and did we mention that the best question would also receive free samosas from us?

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