CogMat to Handle Digital Media Duties of Siyaram's Group

CogMat has recently been awarded digital duties of the entire Siyaram's Group.

The agency has been handling the digital portfolio for Oxemberg, one of Siyaram's brands, since 2012. The portfolio now includes the digital duties for Siyaram's, J.Hampstead and Oxemberg.

Says Mr Gangadhar, VP - Marketing, Siyaram's Silk Mills, on the partnership,

"We were looking for digital partners for our portfolio of brands and we found CogMat attune to our needs of going aggressive on the Digital media space.The men's wear segment has been growing by leaps and bounds and we have gathered digital as the way forward. We plan to have a strong digital push as we focus on reaching out to our various target audiences."

The agency will be responsible for the overall online presence, which includes SEO, Social Media Marketing and Online media, for the Group's brands with a strong focus on creating engagement and reaching out to the right audiences via these channels.

Says Mitchelle Carvalho, Co-founder, CogMat,

"We are glad to be chosen as partners for one of the largest men's wear brands in the country. Our association goes way back when we won the duties for Oxemberg in 2012 and we have with fair success managed to create a relevant community of Oxemberg loyalists. We intend to not only replicate but also enhance the strategy of identifying and reaching out to relevant clusters for the whole group."

 

Siyaram Silk Mills is a leading producer of blended fabrics in India and has a wide offering of suitings and shirtings fabric, yarns and apparels.