KPI's are generally measured on various parameters like engagement levels, customer reach and so on. There are different measurement levels for different objectives.

In this video, Rajneel Kumar, VP & Business Head, Digital Media, Viacom 18 tells us that if a certain campaign has to be measured in terms of its reach, a specific matrix should be employed for its evaluation.

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Social Samosa |

This video is a part of our interview series with brand managers where we understand the client-side perspective about the social media industry. You can watch more such videos here.

In this video, Mr Rajneel Kumar, VP & Business Head, Digital Media at Viacom18 talks about the objectives that they aim to achieve through Social Media. Unlike other brands that run after numbers, the channels under Viacom18 (Nickelodeon, Sonic, Vh1 & Comedy Central) have managed to stay true to their personality and have remained edgy.

Rajneel points towards to the importance of building relationship with fans and followers and being less dependent on contests and campaigns. Watch the video and learn more about Viacom18′s approach towards Social Media.

To sponsor the series or to become a video partner drop us a mail through our contact form. You can also let us know if you want your brand to get interviewed.