[Video Interview] Rajneel Kumar, Viacom18, on The Importance of Web-only Content

Digital content needs to be relevant and catchy enough to gain a viewer's attention. Advertisers and brands have been experimenting with content of this kind letting the users watch something that is exclusive to one platform.

Rajneel Kumar, Vice President and Business Head, Digital Media, Viacom 18 quotes a couple of user-engaging tools like Instagram and Snapchat that encourage content which is simple, meaningful, short, yet relevant and watchable and is optimistic on experimenting with digital only content in the future as well.

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