Social Media Case Study: How Cambridge University Press India Connected Teachers & Students Across the Country via Social Media

Brand Name

 Cambridge University Press India

Agency Name

Creativa India

Objective

To connect with school and college teachers across India and honour them.

Execution

Teaching is one of the world's most selfless professions, but usually as students, we forget to thank our teachers. Cambridge India designed a two-fold campaign to address this:

Get featured: This was a series of engagement posts where teachers could send in a short write-up on 'Why they love teaching'. A lot of teachers from across the country have shared their stories with us and they have featured more than 70 teachers on our Facebook page. 

 My favourite teacher: This was an activity aimed at making people thank their teachers. They had a form on Facebook where people could nominate a teacher as their favourite teacher along with a message for that teacher, and they would then send their teacher a customized certificate with the name of their students.

This was certainly something that made teachers feel really special.

The bigger picture

It has been over one and a half years since we started our social journey and many things worth noticing happened during this time. One of the most heartwarming reunions that happened through our page was that of a teacher and her student - 27 years later.

Here's what the teacher had to say-

Result

They're now a community of 63,000 educationists and they're going strong everyday with an objective to connect and converse with teachers.

"While they’re promoting their brand, their prime focus would always be on celebrating the most honorable profession – Teaching".