Social Media Case Study: How Naturals India's #ThePurpleBoxReveal Dominated Twitter for a Week

Brand Name

Naturals India

Agency Name

Blugrass Studios

Objective

• Build Hype around Kareena Reveal so that through the entire week every one's focus would be on naturals
• Develop an asset/ property which Naturals can use for future sale promotions.

Execution

• The first video is used to show that a shikari finds the purple box but it requires 6 tasks to be completed for the box to open.
• Tweeps are asked to complete the tasks.
• The second video comes after the completion of three activities, where they try to open it again, but it says "three more to go!"
• The third video comes after all the activities are completed, and the purple box is opened. Tweeps are asked to stay tuned for the reveal!

The Purple Box Reveal Feb 8th – 12 th; 5 Elements associated with the box would be revealed. One element each day-

• Solutions to all your beauty Needs
• Surprise gifts and offers
• Unique experiences and sweet memories
• Makeovers, to make you feel like a celebrity
• The grand reveal of Kareena Kapoor; nearly 6000 tweets were recorded regarding the reveal function
• Reinforcing the brand color, purple, with love

Results