Social Media Case Study: How Reliance Footprint Engaged Users with an Exclusive Facebook Offer Campaign

Brand Name

Reliance Footprint

Agency Name

Alive Now

Objectives

• Get FB fans to visit our store by giving them a special offer of 10% off.
• Reach the core target audience of Reliance Footprint.
• Increase database collection for future mailers, campaigns, etc.
• Generate revenue by translating online buzz to offline footfalls and revenue

Execution

Flat 10% off campaign FB App

• The facebook fan had to like the page and invite 5 of their friends to get exclusive 10% off coupon
• Users had to fill in their contact details after inviting his friends
• The voucher was sent to the email ID provided . They had take a printout and present at the store to avail offer. Alternatively they could download the voucher and present a soft copy of the same at stores

Flat 10% off campaign Mobile site 

• After filling in the detail the exclusive voucher was e-mailed to the user . They also had the option of downloading the voucher on the mobile site itself .

Facebook exclusive campaign voucher

• A similar customized coupon was sent to the fans e-mail ID
• The participants had to take a printout of the voucher to avail the offer or download the voucher to their smartphone and present the same when filling
• Every coupon was customized with users name and the coupon ID

Results

• Revenue generated: Rs. 1,50,000
• New fans added to the page during the campaign: 1,700 approx
• Unique engaged users during the campaign period: 20,000 approx
• Total reach during the campaign period: 7.9 Lacs approx
• Total impressions during the campaign period: 10.5 Lacs approx