[Video Interview] Rajneel Kumar, Viacom18, Talks on Their Plans to Leverage Their Huge Community

This video is a part of our interview series with brand managers where we understand the client-side perspective of the social media industry. You can watch more such videos here

The social platforms of Viacom18 are its biggest assets but they don’t focus on only promoting their programs over there. They believe in cross promoting and so social is just one of the integral parts of what they do on digital. Other than these communities, they also focus extensively on Apps and Games.

In this video Mr Rajneel Kumar, VP & Business Head, Digital Media at Viacom18 elaborates more on how they plan to leverage their communities beyond just posting content and marketing on social media platforms where they have a huge presence.

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