Social Media And The 2014 Election : What Are Mumbai's Candidates Doing Online?

Sumitra Badrinathan

04 Apr 2014 09:09 IST

New Update

If you have an Internet connection, youâ€™ve probably seen the Oscar selfie that went viral on Twitter. Before that happened, I was priding myself over the fact that it was a politician who held the record for the maximum number of retweets ever, a statistic that wouldâ€™ve been an ideal start to this article. I still canâ€™t think of a better beginning, so I am going to talk about it anyway.

The Trend Setter

Few would disagree that Obamaâ€™s digitally-driven 2012 campaign encouraged politicians nationwide to increase their following on social media. Obamaâ€™s post election victory tweet â€œFour more yearsâ€

Twitter Facebook BJP Congress Digitas Arvind Sawant barack obama (@mayankgandhi04 @GurudasFans. @UthSpeak Aam Aadmi Party’s Bala Nandgaonkar Congress-NCP Mayank Gandhi Meera Sanyal MP Milind Deora Oscar selfie Poonam Mahajan Priya Dutt Sanjay Dina Patil Shiv Sena’s South Mumbai University of California San Diego UPA