Social Media And The 2014 Election : What Are Mumbai's Candidates Doing Online?

If you have an Internet connection, you’ve probably seen the Oscar selfie that went viral on Twitter. Before that happened, I was priding myself over the fact that it was a politician who held the record for the maximum number of retweets ever, a statistic that would’ve been an ideal start to this article. I still can’t think of a better beginning, so I am going to talk about it anyway.

The Trend Setter

Few would disagree that Obama’s digitally-driven 2012 campaign encouraged politicians nationwide to increase their following on social media. Obama’s post election victory tweet “Four more yearsâ€