[Report] Narendra Modi v/s Arvind Kejriwal On Web Mentions, Engagement and Sentiment

This is a part of a series where we pick data from the MTS Election Tracker, crunch numbers and build a graphical representation of them. We have used Konnect Social to track the data along with support from our knowledge partner, Social Rajneeti. Read other articles about Election tracker here.

Narendra Modi and Arvind Kejriwal are the most touted political leaders of the 2014 General  Elections and each has their own ideologies and consequent public responses. Since this election, the use of social media for politics has increased phenomenally. It has served as a prominent medium for political leaders and parties to gauge their popularity and shape their campaign accordingly.

For instance, the 3D hologram Narendra Modi uses for multi city campaigns has proven to work in his favour. Arvind Kejriwal on the other hand isn’t using any such technologies. Despite this, he has still managed to garner a significant social media following, approximately one-third of Modi’s, on Facebook and Twitter combined, even though he is relatively new in politics. So what did each one of them do?

Media houses too have played a major role in this election on social media. What role did the media houses play and how significant was it? Here we gauge the sentiments and engagements of each of these political giants.