Social Media Case Study: How #BoardTheBus Campaign Engaged the Audience Regarding Women Safety

Brand Name

Breakthrough

Agency Name

Sparklin

Objective

Board The Bus campaign was launched to create conversations with respect to women safety in public spaces on the occasion of International Women's Day on 8th March.

With Board The Bus, Breakthrough wanted to aim at Delhi Youth, who face the safety issues on a regular basis. Conversations regarding women safety across the social media did not generate an action, demanding people to fearlessly boarding a bus and standing up for their rights. Hence, to engage the audience and get the desired action, Sparklin introduced #boardthebus game, an interactive and informative method to engage the youth and disseminate the message.Several unique options and choices are offered for the participants in the online game to engross themselves in the issue and be a part of it via various social media platforms.