Social Media Case Study: How #GastroWednesdays at High Street Phoenix Generated Over 5 Lakh Impressions

Brand Name

High Street Phoenix

Agency Name

Elsol

Introduction

Gastro Wednesdays, organized every alternate month by High Street Phoenix, seek to bring to Mumbai flavors from all around the world to satiate the taste buds of the average Mumbaikar.

Objectives

The March edition, which was also the third edition of Gastro Wednesdays, was entirely dedicated to the female chefs in the city, making it a special edition to celebrate Women's Day. Popular names like Snigdha Manchanda of Tea Trunk, Pooja Dhingra’s Le 15 Patisserie, Aditi Handa of The Baker’s Dozen, Chef Thea Tanneleht of Marzipan - The Bakery Shop and many others had participated and made it a huge hit.

Execution

Online contests were organized in association with Burrp.com, generating a lot of buzz and winners at the same time. There were a lot of tweets from the food bloggers who had attended the event, making it an overwhelming response from all quarters. Most of the stalls were sold out by the end of the evening. The social media team of High Street Phoenix engaged people on various social networking platforms by inviting them for the event, and by continuously posting live updates and feeds about the event.

Results

The hashtag created for the event, #GastroWednesdays, was trending on Twitter for more than 24 hours and had received 623 mentions on the same. It reached out to almost 2,00,000 tweeple and had more than 5,00,000 impressions.