Social Media Case Study: How Trident Hotel Went Social And Delighted Influencers with #TridentSocialHotel

Brand Name

Hotel Trident

Agency Name

Interactive Avenues

Introduction

A first-of-its-kind activity in India, #TridentSocialHotel invited social media influencers to spend a day in the hotel, using social media platforms for everything.

Execution

Right from checking into the hotel to ordering food and even to experiencing the amazing services and hospitality! The activity involved a foursquare check-in to the hotel which helped them receive their room details. Once they entered the hotel, they started Instagramming pictures and tweeting about their experiences.

Results

The activity resulted in more than 1.2 million impressions of #TridentSocialHotel on Twitter!