Social Media Tool Feature : EaseSocial to Monitor and Manage Social Media Initiatives

About the tool

EaseSocial is a software tool which helps to monitor and manage social media initiatives across various social networking platforms. It automates social media campaigns on all major social media networks and allows a user to view all the online conversations about their brand and products in real time.

Social Media Marketing activities allow unparalleled access to both current customers as well as potential clients, therefore it is vital for any company to amplify its marketing campaigns, especially on social media, as most of the campaigns don't go beyond the immediate followers of the brand or the company.

Who founded the product/company?

EaseSocial was founded by our management team to facilitate our clients to setup, monitor, and amplify social media campaigns from a single interface. We wanted to make life easier and avoid browsing through various search engines to know about the brand.

What platforms does it cover?

EaseSocial covers the major Social media networks and communities of Twitter, Facebook, Facebook Pages, LinkedIn and LinkedIn Groups, Google Plus and Google blogs. One can schedule messages on a future date with a single click and monitor campaigns across multiple social networks.

Features of the tool?

EaseSocial's easy to use features help to setup, monitor, and amplify your social media campaigns from a single interface. A user doesn't have to browse through all the different search engines separately to know about the brand, because EaseSocial allows them to view all the online conversations about their brand and products in real time.

The amplification feature allows you to track and connect with industry influencers to help amplify your marketing campaigns. All of this has been tied up with a comprehensive reporting interface to gain valuable insights.

 Influencer Management:

Influencers are people who can create an impact on your industry through their content. EaseSocial enables brands to find an Influencer via Automatic as well as a Manual search. One can determine important campaign keywords using a word cloud and select hundreds of Influencers using Escore (or Klout). The tool also allows brands to directly connect with these influencers.

Social Media Amplification:

EaseSocial helps you review the popularity of your previous posts, hourly and daily noise, which social media network is enabling the maximum penetration to your brands posts and figure out many more helpful statistics.

 Twitter Follower Management:

Quickly find and follow Twitter accounts from any industry to quickly increase the follower count from within EaseSocial.

 Social Media Monitoring:

One can ease the daunting task of monitoring huge volumes of conversations happening across many channels with the help of EaseSocial.

Social Media Engagement:

Engaging your audience on social media is a herculean task. Your target audience may or may not be interested in your posts, blogs and other uploads across social media. Trending topics are always helpful but which of those can actually help you to engage your target audiences is always a tough ask. Hence, to find out if your target audience is indeed interested in what you have to say, EaseSocial comes to the rescue.

Social Media Reporting and Analysis:

EaseSocial enables you to track customers and generate valuable insights using a comprehensive reporting platform.

What analytics support does the tool provide?

EaseSocial is a powerful medium that simplifies marketing research. It enables brands to acquire deep insights into social media campaigns using an interactive dashboard.

•  Measure earned media and performance of your campaign.
•  View the level and quality of noise generated around your product and service.
•  Perform sentiment analysis and keyword analysis on search results.

Does it give an option to download reports?

Yes, EaseSocial provides you with an option to download the reports. These reports are insightful with all the details of the social media activity of the target customers.

 What kind of sentiment analysis does it do and how accurate is it?

A sentiment analysis on the trending topics using EaseSocial helps to find out the response on various social media networks and provides an opportunity for failing brands to understand where they are lagging and what they need to improve.

Suppose, if a brand wants to understand the public sentiment on a newly launched product, then it could do a quick sentiment analysis to understand whether the views of the masses are positive or negative about the product. This can be extremely helpful if the brand wants to associate with its target audience well .Hence, EaseSocial can be a powerful medium that simplifies marketing research.

What’s the algorithm for sentiment analysis

EaseSocial sentiment analysis algorithm takes into account the natural processing language (NLP) to determine the polarity of a given text in the expressed opinion in a document, a sentence or an entity feature/aspect. It then classifies the words and phrases in the text into positive, negative and neutral categories.

What brands/agencies are using this tool?

All our customers are actively using Ease Social. They have found amplification feature to be a sweet spot in our tool. To name a few, Easesocial’s clients include prominent furniture megastores - The Furniture Republic and Inliving, health and wellness pioneer - Noni Biotech Private Ltd., premium event management company – Yuna Weddings, and other well-known brands such as It’s a perfect day, Yale, etc.

Pricing & Packages

Easesocial offers customized pricing models and a free trial option for 30 Days.

RoadMap

We are keen to expand our operations and upgrade the software tool to provide a one stop solution for 360 degree social media monitoring and management.

The Team

Our management has extensive International and Fortune 50 experience. Our executive team has led multi-million dollar sales and marketing campaigns for Microsoft in the US and India, shipped industry-leading software for Oracle in the US, and built $150 million worth of export businesses in India.

 Kush Jain - Co-founder and CEO, Kush oversees the company strategy, business development, and operations. He brings over 15 years of diverse leadership experiences in the United States and India, and has a strong track record. Before starting EaseSocial, Kush was the Director of Sales, Marketing, and Operations for Microsoft’s Developer Evangelism organization. Kush holds an MBA from the University of Chicago, an MS in Computer Science from New York University, and a BE in Computer Science from Indian Institute of Technology Roorkee (IITR).

 Aditya Gupta - Chairman, Aditya is co-founder and Chairman of GlocalEdge. He is the company's strategic advisor and a visionary entrepreneur who has created corporations worth $150 million. Aditya holds an MBA from the Faculty of Management Studies (FMS) and a BE in Mechanical Engineering from Indian Institute of Technology Roorkee (IITR).

Are you hiring?

Yes, we are hiring for multiple positions. Head over to our website and take a look at the current openings. We offer cutting-edge work, global exposure, career growth and competitive compensation.