Agency Feature: Buzzinga Digital

How do we define Buzzinga Digital?

Buzzinga Digital was founded in 2012 with the intention of being led and operated by digitally savvy, creative minds. Since inception, we have worked with over 200 brands in 35 different sectors.

Today, Buzzinga is private equity funded, professionally managed 360-degree digital agency with expertise across multiple sectors. We use this expertise to provide specialized digital ideation, media, and communication solutions to companies within various sectors across upcoming digital platforms, mobile and traditional web.

What's in the name?

Contrary to popular belief, we don’t attribute our name to Sheldon Cooper from The Big Bang Theory. “Buzz” represents a continuous energetic, enthusiastic, lively sound while “Zing” represents a eureka moment. Buzzinga helps consumers understand a brand story with the ‘buzz’ we intend to generate. 

What do we do?

Buzzinga provides brand solutions under the aegis of digital.
We are not just trichromats working across the spectrum of owned, earned, and
paid media, we also keep an eye on the dark side of visible and invisible
aspects of marketing. 

Why do we do it?

We are not driven by passion or enthusiasm. We are not driven
by digital. We are not even driven by hype. We are driven by the lost art of a
good conversation. We are driven by the relationships we develop with our
clients and the trust we create in them. We do it because we can’t let our
relationships down even if it means going above and beyond. We do it because
it’s not just our work that defines us but simply because it’s who we are.

Social responsibility in social media

As digital natives who are taking the mantle of social media forward, it is our responsibility to educate those who don’t understand it. Be it fake news, audience targeting for ads or privacy protection, we breathe it; we are vigilant and digitally hygienic. Clearing the air about digital and the negativity around it is our social responsibility.   

Need of the hour/Industry we foresee: The road ahead

Digital marketing has the potential to maximize your presence far beyond the physical. With ominous signs of an economic slowdown, the need of the hour is for brands to shift focus to everything digital. It’s targeted, low wastage, enduring, engaging, and more mass than it has ever been.

The same thing happened between 2008 and 2010. In 2008, when the slowdown began, brands were very apprehensive about digital. It was seen as an innovation item in KRAs and not mass media. However, things really fired up by 2010. This time it’s different and we think this is the pushback that will take us to the stars.

We learned the hard way/ How we evolve

It might be hard to believe, but there is nothing that, as an agency, we’ve learned the easy way. Yes, we are always evolving, but that doesn’t necessarily mean we pivot because we did something wrong. The senior management and investors come with a rich set of cross-functional experiences across Fortune 500 companies, top tier local corporations, SMEs, and start-ups across multiple vertical markets. However, the real stars of Buzzinga are the enterprising millennials who make up the middle management. They have grown with us; they are our irreverence and the stars that shine the brightest. 

They work with us

Over the years Buzzinga has worked with over 200 different clients in 35 different sectors. From FMCG to agriculture, real estate to BFSI, and jewelry to entertainment, start-ups, auto, infrastructure, technology, and more... we have done it all. Our spectrum of clients stretches from Mirinda to Gromor Fertilizers, Indiabulls to Zee, the National Stock Exchange to Nayara Energy (formerly known as Essar Oil), Timezone Entertainment to Emami Cement and ORRA Jewellery to Jaypee Hotels.

Did we just share that?

We created a Valentine’s Day video for our clients because Diwali and New Year's wishes are just too passe! On the lines of Ed Sheeran’s ‘Shape of you’, our rendition showcased the love we have for the brands we manage.

All our team heads, as well as our fun-loving CEO, made their singing debuts in the video that sits proudly on our Instagram page. It hit the right chord with our clients and cemented our ‘love affair’ with their brands. 

The industry we foresee

Indian social media is moving from instinctive and real to scripted and storyboarded. There is nothing good or bad about it; it’s just evolution. Our only hope is that it doesn’t become an ‘idiot-box’, in a new avatar, with no innovation or engagement, only content and comments.

Also Read: Agency Feature: Urja Communications

A day without the Internet

… is spent trying to fix or find it!

Lastly, are you hiring?

Yes, we are always hiring. We love people who come from
different walks of life as it helps us evolve. If you are a digital native, can
manage teams, write copy or build relationships, drop by for a chat and a cup
of coffee. We’d love to hear your story.